Retouch

This is some recent magazine work and surprisingly, these shots haven't had hardly any retouching at all. Even though I love photoshop and the flexiblity it gives the photographer, these days I find it more and more important to shoot for the final product, in camera rather than fix things later on the computer. Honestly, I don't have the time anymore to be in photoshop for hours making something perfect. I go through so many shots per week that it just becomes impossible to do the retouching on my own. Of course, one advantage is that more and more often other people are doing my retouching- which rocks. Even so, as people begin to be able to see my work closer and closer to the point where it's created rather than after the point it's been finished, I find that I need to pay increasingly more attention to making it perfect on the spot. People are quite silly when it comes to first impressions in photography. Very few people understand the behind the scenes magic that goes on to make something perfect. Thus- greater becomes the nessesity to pack all the magic in at the begining so that you give people fewer and fewer things to critique your work on down the line.