in development

The journal of Dennison Bertram. An American fashion photographer in the Czech Republic. Happy, sad, and everything in between.

Friday, January 13, 2006

Assisting for Elle.

So I assisted on a editorial shoot for Elle today. It was really cool to do and I'm crossing my fingers I get a printed assistant credit (also very cool). There's lot to say about it, nice location, nice models, etc... But mostly it really impresses upon me the importance of shooting with interesting styling and top-notch models. But that sort of stuff is hard to do if your not working for magazines. I'm shooting mostly commercial and a few things on the side on my own. Very cool stuff for sure, but it really never comes together like a fashion story. Mostly because I don't have any reason to shoot a fashion story. Sure, I could shoot stuff on spec (shoot if first, ask them to publish later) but I don't feel like spending that sort of money (fashion stories are EXPENSIVE) and I also really don't much have the time. So for now, not much fashion. But I'll find a way around that.